Plant Ark Case Study
A conversion-focused rebuild for a premium plant store in Australia whose website was not turning visitors into customers.
- Industry
- E-commerce · Plants & gardening
- Project type
- Website rebuild & UX
- Location
- Australia
The Challenge
Plant Ark sells high-quality indoor and outdoor plants with premium plans and services. The products and content were strong, but the website was not generating leads: visitors arrived, browsed and left without buying or enquiring.
The store needed a web experience that made it easier for visitors to find the right plants and move confidently from browsing to purchase.
Our Approach
- Reviewed the existing journey to find where visitors dropped off between landing, product discovery and checkout.
- Redesigned product discovery so visitors could find relevant plants and plans faster.
- Rebuilt the purchase and enquiry flows around clear calls to action and fewer steps.
- Kept the site responsive so the experience works as well on phones as on desktop.
What We Delivered
- Redesigned storefront and product discovery
- Conversion-focused purchase and enquiry flows
- Responsive, mobile-friendly layouts
Services Used
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